Harvin Rubtech Corporate
Accelerating page load performance, structuring product listings, and designing responsive animations for an industrial manufacturing enterprise.
The Challenge
Harvin Rubtech's legacy corporate website was slow, taking over 4.5 seconds to load because of unoptimized catalog images and heavy libraries. This latency caused prospective industrial buyers and distributors to exit before exploring technical specifications or requesting quote forms, affecting the company's B2B pipelines.
The Solution
We designed a whitespace-rich, premium corporate layout. We wrote clean, structured HTML5 semantic markups and avoided heavy external CSS assets. All catalog photos were optimized using WebP compression format, reducing layout sizes by 80%. We introduced GSAP ScrollTrigger to stagger product specifications list reveals and ensure fluid transitions without sacrificing performance.
Key Implementations
- WebP Format Integration: Decreasing image asset filesizes from megabytes to kilobytes.
- Clean SCSS Styling: Reducing DOM compile paths and styles execution lags.
- Scroll Animations: Running lightweight transform/opacity timelines tied to user scrolls.
Performance Outcomes
The updated site passed all Core Web Vitals checks instantly, creating a fast user experience:
0.7s
Average Load Speed
100%
Core Web Vitals Pass
+55%
Quote form submissions
"Nexora Creations built us a premium corporate portal that loads instantly. Our industrial clients have commented on how clean it is to find technical specifications. They set a new benchmark for corporate web design." — James Carter, CEO, Harvin Rubtech